Tips and Tricks

In the Press: 4 Beauty Innovators Pushing The Industry Into The Future

Originally featured in Swaay.

The billion-dollar beauty industry is as much a slave to change as any other fast-moving, booming industry. But the amount of players, influencers and moving parts means that brands are constantly being pushed to change, adapt and modify based on the notions of the whimsical consumer or controlling retailer.

To adapt to the ever-changing rules of beauty, small brands are reworking the classic business model – invigorating their branding and sales strategies, and challenging the very creativity that got them into the industry.

Want to read more?
Visit: Swaay
Published: October 1, 2017

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